Truthshare

One of the greatest strengths something can have is "Truthshare." Infinitely better than short-term "marketshare" or "mindshare," truthshare starts out in your favor, changes little over time, and is permanent.*

Truthshare noun The amount of truth an entity communicates (body language/actions, spoken, and written). Measured both in absolute and relative terms. To calculate an entity's relative truthshare, use the amount of concise truth an entity communicates versus the total information the entity communicates, similar to calculating any ratio. How to quantify truthshare with a number, and a specific unit of measure, is currently unknown.

Close to truthshare, and not to be discounted or ignored, is the entity's intention and attitude of sharing that truth (a.k.a. the spirit of sharing that truth). Open, honest, and GRB statements contribute to one's truthshare. Malicious, unfair, and crooked statements reduce one's truthshare.

Truthshare has, at least, these levels: intrapersonal, interpersonal, and societal/collective.

Truthshare is like a long weave, a wave of waves, going forward to infinity and leaving a trail where it's been. That's a poetic version. :-)

Similar to "mindshare," truthshare

• seems mainly cognitive,
• can be comprehended,
• grows by conversation,
• is collective,
• comes in the form of experiences, and/or advice from others,
• can lead to experiences, beliefs, and more ____share.

Distinguishing Characteristics

• Truthshare stands on its own, and the facts it contains stay true no matter what misconceptions and lies other entities may believe or say. Truthshare does not change even when entities change their beliefs.
• Even though truthshare can be expressed in a relative form when analyzing an entity, there is a collective truthshare that all truth belongs to and all "truth sharers" belong to by the very act of saying true things. As you can see, truthshare is not exclusive, but inclusive. As pointed out in the introduction, "truthshare starts out in your favor," if you're like the majority of humans, you said many more true things in your childhood than not-true things.
• Good intentions do not always lead to the most accurate statements; many people have experienced a "Freudian Slip."
• Entities in Strong Need of Repentance (i.e. mean people) may say things that are true, but be wary of their motives, they say what they think profits them the most, and it may not be in your interest.
• Mindshare is socially flexible and, by definition, bends to the will of the people. Mindshare is merely a perception, a belief or beliefs. Mindshare can change overnight, with or without what seems to be a good reason. Mindshare sometimes only measures individuals' and groups' awareness, not any depth of knowledge or opinion tracking.

Notes

* Even if over time, something changes from true to not-true, for example, a sports team being a league winner (a few years ago). That the statement was true at the time it was made, is true. And the statement stays true, relevant to the time and circumstances that factor in.

If a different team is the current league winner, then it is no longer a true statement to say they are the league winners, because someone else is. But it's true to say they were the league winners for the period they were declared winners.

Why Did I Write This?

Why did I write this? Lots of folks use "mindshare" and "marketshare" as justifications for doing things. I felt that truth was not getting the respect it deserved, so I decided I would start using it as a term and offer some definitions. It does incorporate the word "share" so a percentage is implied. But there could be a method for measuring truth in an absolute and reproducible way, I just don't know the units of measure to use or the instruments, maybe that blindfolded woman holding the scale knows. :-)