One of the greatest strengths something can have is "Truthshare." Infinitely better than short-term "marketshare" or "mindshare," truthshare starts out in your favor, changes little over time, and is permanent.*
Truthshare noun The amount of truth an entity communicates (body language/actions, spoken, and written). Measured both in absolute and relative terms. To calculate an entity's relative truthshare, use the amount of concise truth an entity communicates versus the total information the entity communicates, similar to calculating any ratio. How to quantify truthshare with a number, and a specific unit of measure, is currently unknown.
Close to truthshare, and not to be discounted or ignored, is the entity's intention and attitude of sharing that truth (a.k.a. the spirit of sharing that truth). Open, honest, and GRB statements contribute to one's truthshare. Malicious, unfair, and crooked statements reduce one's truthshare.
Truthshare has, at least, these levels: intrapersonal, interpersonal, and societal/collective.
Truthshare is like a long weave, a wave of waves, going forward to infinity and leaving a trail where it's been. That's a poetic version. :-)
* Even if over time, something changes from true to not-true, for example, a sports team being a league winner (a few years ago). That the statement was true at the time it was made, is true. And the statement stays true, relevant to the time and circumstances that factor in.
If a different team is the current league winner, then it is no longer a true statement to say they are the league winners, because someone else is. But it's true to say they were the league winners for the period they were declared winners.
Why did I write this? Lots of folks use "mindshare" and "marketshare" as justifications for doing things. I felt that truth was not getting the respect it deserved, so I decided I would start using it as a term and offer some definitions. It does incorporate the word "share" so a percentage is implied. But there could be a method for measuring truth in an absolute and reproducible way, I just don't know the units of measure to use or the instruments, maybe that blindfolded woman holding the scale knows. :-)